Government procurement data can serve as a goldmine of insights for trade associations, enabling them to advocate more effectively on behalf of their members, provide opportunities for members to take advantage of the $13trn (USD) government procurement market, and drive positive change within their sectors. Here are four ways in which trade associations can tap into government procurement data.
1.Understanding Market Dynamics
Government procurement data provides trade associations with an overview of market dynamics, enabling them to assess trends, identify key players, and understand supply and demand patterns within their industry. By analysing procurement data, associations can gain a deeper understanding of which products and services are in high demand, helping them tailor their advocacy strategies to address the most pressing needs of their members.2.Finding New Opportunities For Members
The insights offered by government procurement data allow trade associations to identify untapped opportunities and potential gaps in the market. Associations can pinpoint areas where their members can offer competitive solutions. By leveraging procurement data, trade associations can help their members find opportunities and align their offerings with government needs, increasing their chances of securing contracts and expanding their market share.3.Informed Advocacy and Policy Development
Armed with accurate and up-to-date government procurement data, trade associations can advocate more effectively for policies that benefit their industries. Whether it’s advocating for regulatory change or increased funding, data-driven insights lend credibility to their arguments and provide a foundation for evidence-based policymaking. Associations can use procurement data to demonstrate the economic impact of their industries, making a compelling case for support from government stakeholders.4.Evidence-Based Communication
Government procurement data lends credibility to the communication efforts of trade associations. When engaging with policymakers, media, or the public, associations can use data-backed insights to substantiate their claims, ensuring that their messages are grounded in facts and figures. This evidence-based approach enhances the association’s reputation as a reliable source of information and strengthens its ability to drive meaningful change.
Government procurement is a powerful tool for trade associations seeking to amplify their advocacy and provide opportunities for their industries. As trade associations increasingly recognise the value of data-driven insights, they champion the interests of their members while contributing to the broader improvement of their sectors.
In an era where data is king, the use of government procurement data equips trade associations with the tools they need to add value to their membership organisation.
If you are looking for government procurement data to help grow your trade association, Spend Network holds data for more than 150 countries, and 700 sources, globally. We take the hard work out of collecting, organising and analysing procurement data at scale. Our analysis can predict poor performance and bad tendering, and also savings opportunities. We can monitor market efficiency and look for new suppliers to increase competition. Get in touch to find out more.